Cost
The honest answer is: it depends, and usually nothing follows. Here is what it depends on, what is possible at different budgets, and why we do not have a price list.
The short answer
That sounds like a dodge, but it is the reality of this trade. Social media content is not a product with a unit price. It is a collection of choices, and every choice moves the number. One set of images for a product launch and a fully handled content year for three brands both sit under the same question.
What you can do with that: see roughly where your own situation falls, and understand which dials turn the number up or down. Those are the two blocks below.
We quote per request, and that quote is with you within two working days. There is no price list because a fixed package either gives you too little or charges you for something you never use.
What your budget buys
Indicative, and deliberately not a price list: these are budgets brands bring, and what can be made with them in practice. Your own job is quoted separately.
The dials
Six things, roughly in this order of weight. Anyone who knows these can estimate their own job reasonably well before somebody writes a quote.
If something genuinely has to be photographed or filmed — people, a space, a product whose every detail must be right — there is production around it. If the imagery can come out of our own pipeline, most of that falls away. This is by far the biggest factor.
One set is more expensive per image than ten sets. Not because we discount, but because the brand analysis, the style frames and the references are built once and then stay. Ongoing work is structurally better value per post than one-off jobs.
Video costs more than photography — there is editing, rhythm and sound in it, and a reel that works is not a photograph that moves. What it is worth depends on your channel: in some places one good reel does more than ten images.
If you already know what should be made, we make it. If we also have to decide WHAT gets made — which message, which moment, which order — that is strategy work and it counts.
Delivering only is cheaper than delivering and posting and measuring. Management is never quietly folded in: it is a separate choice you make.
One product in twenty scenes is a different kind of work from twenty products with one image each. In the second, every product has to be made to sit right again, and that counts.
For comparison
To weigh a budget you need something to weigh it against. These are market prices, not ours, for the three routes brands usually choose between. The figures are Dutch and West-European; where you sit, they will differ.
That difference does not come from cutting corners, but from a production pipeline that does the repetitive half of the work — here is exactly how.
On money
Because every job is put together differently, and a fixed package either gives you too little or charges you for something you do not use. We would rather quote precisely what you asked for. What there IS: the slider above, so you know what order of magnitude you are in before you request anything.
Yes. The pilot is €375: a first small set of real work on your own brand, with your own products, so you can see what you get before handing over a whole project. If you continue, that amount comes off the bill.
A shoot with us runs from €750 to €1,500, where the same commercial shoot by the traditional route lands at €3,500 to €7,500 — photographer, crew, studio and retouching added up. That difference does not come from cutting corners but from the production around it; here is how.
All amounts on this page are excluding VAT. The quote states the amount including it, with the rate alongside.
Only if you want that yourself and there is ongoing work against it. We have no subscription that runs on through a month in which you need nothing — that is exactly the model brands get stuck in with agencies.
Request a quote. Within two working days there is a proposal: what we would make, what it costs, and how we read your brand. If the size is off, you say so and we adjust it. There is no call in between and no salesperson comes round.
Read further
The only way to know your own number is to have it worked out. Describe what you need and there is a quote within two working days — no call, no salesperson.
Request a quote →Takes about two minutes. A link to your site or Instagram is enough to start.
Mind if we count the visit?
We would like to use Google Analytics to see which pages people read and how they found us. That sets cookies and sends the visit to Google. Nothing else on this site tracks you, and saying no changes nothing about what you can read here. Privacy statement