Cost
The honest answer is: it depends, and usually nothing follows. Here is what it depends on, what is possible at different budgets, and why we do not have a price list.
The short answer
That sounds like a dodge, but it is the reality of this trade. Social media content is not a product with a unit price. It is a collection of choices, and every choice moves the number. One set of images for a product launch and a fully handled content year for three brands both sit under the same question.
What you can do with that: see roughly where your own situation falls, and understand which dials turn the number up or down.
We quote per request. There is no price list because a fixed package either gives you too little or charges you for something you never use.
What your budget buys
Indicative, and deliberately not a price list: these are budgets brands bring, and what can be made with them in practice. Your own job is quoted separately.
The dials
A lot of elements come into play when working out what a piece of content costs. These are the main ones.
Shooting it means a crew, a location, people and a day that has to go right: it buys a kind of truth nothing else does, and it ties you to one place on one date. Generating it costs a fraction of that and can put you anywhere, in any season, without a permit — but it needs references, corrections and a person deciding when it is right. Most jobs are a mix, and where that line sits moves the number more than anything else here.
AI-generated work gets cheaper the more of it you ask for: with every piece the system learns and grows, and makes a better one the next time. A real shoot is cheapest when everything is made in a single day — you are guaranteed a level of quality and accuracy that AI has a harder time reaching, but you go home with the variety that fitted into that day and nothing more.
Video costs more than photography — there is editing, rhythm and sound in it, and a reel that works is not a photograph that moves. What it is worth depends on your channel: in some places one good reel does more than ten images.
A great shoot starts with even better prep. We are happy to dive straight into your idea, but most projects need some thorough thinking first: what message are we sending? Who are we reaching? When is the right time?
Planning a month is a job of its own: deciding the order, writing the captions, picking a day and a time for each one, and then being there to publish them. In your portal that collapses into one screen — pick the posts you like, set a day, and they go out to your Instagram from there, on their own. You can keep that work in house or hand it over, but it is never quietly folded into a price: it is a separate choice you make.
A scene with nobody in particular in it is quick. Your actual product is not: the proportions, the label, the buttons, a face that has to be the same face next month. That is where the corrections live, and it is the difference between content that looks like your brand and content that looks like your category. The more of the real world a frame has to get right, the more work sits behind it.
For comparison
To weigh a budget you need something to weigh it against. These are market prices, not ours, for the three routes brands usually choose between. The figures are Dutch and West-European; where you sit, they will differ.
That difference is not a cheaper version of the same thing. It is a different way of working, with AI in the production and people directing and checking it — here is exactly how.
On money
Mostly into hours nobody budgets for: the ones before anything is filmed, the ones after, and the fact that it all happens again next week. Three numbers worth knowing. Companies under $10 million in revenue put 13.3% of it into marketing, against 5.7% at companies above a billion, so being small makes marketing cost proportionally more (The CMO Survey, Duke Fuqua with Deloitte and the AMA, fielded January 2026; the small-company group is a small sample, so read it as a direction). Writing one blog post takes 3 hours and 20 minutes on average, writing time only, before any photography, design or video (Orbit Media Studios, annual blogger survey, 2026). And 73% of small business owners now call themselves creators in some form, while 47% run all of their social media personally (Constant Contact, The Rise of the SMB Creator, June 2026).
Because every job is put together differently, and a fixed package either gives you too little or charges you for something you do not use. We would rather quote precisely what you asked for. What there IS: the slider above, so you know what order of magnitude you are in before you request anything.
Yes. The pilot is €375: a first small set of real work on your own brand, with your own products, so you can see what you get before handing over a whole project. If you continue, that amount comes off the bill.
A shoot with us runs from €750 to €1,500, where the same commercial shoot by the traditional route lands at €3,500 to €7,500 — photographer, crew, studio and retouching added up. That difference is not a cheaper version of the same shoot: there is no crew to book, no studio to hire and no location fee, and on a monthly arrangement the imagery keeps coming afterwards; here is how.
All amounts on this page are excluding VAT. The quote states the amount including it, with the rate alongside.
Only if you want that yourself and there is ongoing work against it. We have no subscription that runs on through a month in which you need nothing — that is exactly the model brands get stuck in with agencies.
Request a proposal. We come back with one: what we would make, what it costs, and how we read your brand. If the size is off, you say so and we adjust it. No call is needed and no salesperson comes round. If you would rather talk first, the number is on our contact page.
Read further
The only way to know your own number is to have it worked out. Describe what you need and we come back with a quote usually within two working days — no call, no salesperson.
Request a proposal →Takes about two minutes. A link to your site or Instagram is enough to start.
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